Designing an Effective Colorectal Cancer Outreach Campaign

Colorectal cancer is the second leading cause of death from cancer in the United States. Black Americans have a 20% higher incidence of colorectal cancer and a 40% higher death rate from the disease than white Americans, underlining the urgent need for action to reduce these inequities.

The California Quality Collaborative has developed this guide to help health plans, provider organizations and individual providers design effective outreach campaigns to support colorectal cancer screening. The guide offers practical steps for engaging communities, leveraging data, tailoring communications to meet diverse patient needs and more. Explore these strategies to support your quality improvement efforts and reduce disparities in colorectal cancer care.

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